Sonny Bill Williams doesn't have to contend with failure very often but he couldn't escape it yesterday and it reduced the Kiwis second-rower to tears.
The 28-year-old is a winner - virtually everything he's been a part of over the past three years has been successful - and many wondered if he could play a leading hand in helping the Kiwis to defend the world title they won in 2008.
Last week he was named the world's best player by the Rugby League International Federation, which was an incredible achievement after five years away from the game.
Williams certainly had an impact on the World Cup - the Kiwis wouldn't have made the final without him after a brilliant performance in the dramatic 20-18 semifinal win over England - but he was powerless to stop Australia yesterday.
He didn't have a poor game - he ran for 140m in 17 carries and produced three tackle breaks, 29 tackles and five offloads - but it also wasn't his best and Australia's tactic of sending multiple defenders at him worked. Even still, his five offloads was only one less than Australia's total.