NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Safety comes from spreading it wide

By by Mary Holm
10 Dec, 2004 06:48 AM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Q: There is an issue that your readers might consider when they try to diversify their portfolio.

Diversification is not related to the number of different shares that you have in your portfolio.

Having a portfolio of many real estate developers is not diversification, even if you have 20 different
firms in your portfolio. Diversification depends on the relationship between those shares (their correlation).

You can have a diversified portfolio by holding a biotech share, a computer software share and shares in a hedge fund. You have a risky portfolio but well diversified nonetheless.

A: You make a really good point that I should have made more clearly in recent columns. I think, though, that you overstate your case.

The more shares you hold, the more diversified you are - even if they are all in the same industry.

While economic, legislative and other factors affect all the companies in an industry, there are also many company-specific factors that affect a share price.

The most obvious is quality of management.

So it's quite possible for one property developer share to go down while another goes up.

Nevertheless, you certainly do get much better diversification if you spread your money across as many different industries as possible.

It's also good to vary the size of the companies and, particularly, the countries in which they are based.

Adding international shares makes a huge contribution to risk reduction.

Your example - of biotech, software and hedge fund shares - gives industry variety. But with only three shares, you are still missing much of the benefit of diversification, even though the hedge fund investment would involve several companies.

It's best to hold at least 10 widely varied shares, with no holdings so large that they dominate the portfolio. And 20 or 30 is better.

Q: In quoting how much bad timing can reduce returns, you repeat a fallacy that brokers have been spreading since the United States bull market collapsed.

If we use local figures, the total return (NZX gross index) from investing in the New Zealand market for the 10 years to November 2004 would have been 10.8 per cent annually.

An investor who traded in and out of the market and happened to miss the best five days in those 10 years would have had returns of only 8.3%; missing the best 30 days would reduce the return to 2.1%.

These are much like the US figures that you quoted, although we escaped the absurd run-up of the US bull market so our returns are not quite as dependent on a few outstanding days.

The fallacy is that a frequent trader is just as likely to miss the worst days as the best.

Missing the five worst days would have boosted returns to 14.8 per cent, and missing the 30 worst would have produced a spectacular 22 per cent annual return.

In fact, investors are far more likely to win Lotto than to miss out on exactly the five best (or worst) days in a decade.

What they would really miss are five ordinary days, so their return would still be very close to 10.8%.

The arguments for staying in the market with a buy-and-hold strategy have nothing to do with silly ideas about the risk of missing a few brilliant days.

They are:

* Every time an investor or fund manager buys or sells, the investor pays a brokerage commission.

It doesn't take many trades a year to reduce returns a lot.

* People don't pick neutral or random times to get in or out.

Psychologically, most of us feel ready to invest when the market has been going up for a while, and sell out when it has been going down for a while.

This applies as much to investors in funds as to those who buy shares directly. So investors tend on average to buy high and sell low. (Me too.)

Unless one has the discipline to avoid this mistake, it is much better to stay permanently in or permanently out of the market. (One exception: investors who strictly follow technical analysis theories are likely to buy and sell at random times, so will get about the normal returns, less commissions.)

But if they cheat, they will reduce their returns on average, just like the rest of us.

But good on you for stressing that timing is a mug's game.

Anyone who claims to be able to consistently time their trades right either has inside information or is deceiving themselves - most likely the latter.

Your readers should not be deceived with them.

A: Fair enough - well, almost.

I don't entirely buy your criticism of the missing days analysis.

Given that sharemarkets rise over the long term, there must be many more good days than bad.

So an investor who is frequently in and out of markets should expect to miss more boom days than bust days.

Also - and this is only a quibble - I seriously doubt that it's brokers who have been spreading the "fallacy".

They get much more brokerage from investors who get in and out of shares than from those who buy and hold.

Beyond that, though, I bow to the superior thinking of a professor of accountancy!

Q: I always thought it was the great Arnold Palmer who first said: "The more I practice, the luckier I get".

A: It seems he did. And Gary Player said, "The harder I practise, the luckier I get," as well as "The harder I work, the luckier I get".

Samuel Goldwyn also said that last one, as did Sam Shoen. And Ray Kroc said: "The more you sweat, the luckier you get."

And Thomas Jefferson said: "I'm a great believer in luck, and I find the harder I work, the more I have of it."

And, and, and ... the more I searched on Google, the more confused it made me.

Perhaps we'll just have to settle for the fact that it's a great quote, whoever said it.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

Herald NOW

Updates on the Stewart Island death

Herald NOW

Stocks slide as Trump Reveals tariffs

New Zealand|politics

Labour leader Chris Hipkins Live on Herald Now

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Updates on the Stewart Island death

Updates on the Stewart Island death

Mike Thorpe NZ Herald Senior Reporter gives an update on the Stewart Island death

Stocks slide as Trump Reveals tariffs

Stocks slide as Trump Reveals tariffs

Labour leader Chris Hipkins Live on Herald Now

Labour leader Chris Hipkins Live on Herald Now

Takapuna Golf Course: Auckland Council confirms controversial flood prevention plan

Takapuna Golf Course: Auckland Council confirms controversial flood prevention plan

Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP