Rugby favs: It's the All Blacks or...

The Wallabies come in second when it comes to who Kiwis would like to see lift the William Webb Ellis Trophy, according to a new survey. Photo / file

If the All Blacks are to do the unthinkable and fail in this year's Rugby World Cup, the Wallabies are Kiwis' second most-supported side to lift the William Webb Ellis trophy, a survey has found.

The latest Fly Buys-Colmar Brunton Mood of the New Zealand Traveller Survey, released by the Tourism Industry Association New Zealand, found one in 10 New Zealanders will be cheering on the Wallabies this World Cup.

Samoa and England are the next popular, with 8 per cent of Kiwis giving them their support.

But for 29 per cent of New Zealanders, it's the All Blacks - or no one.

Despite only four days to go till the tournament kicks off, more than half of the survey's 963 respondents are already suffering from Rugby World Cup fatigue: 55 per cent said they've had enough already.

Given the option of an island escape or attending the final, only 32 per cent would opt to be at Eden Park on October 23.

Tourism Industry Association chief executive Tim Cossar said despite the apparent Rugby World Cup fatigue, once the tournament starts on Friday the majority of Kiwis will be watching.

"The survey found that 73 per cent of New Zealanders are intending to watch at least some of this year's Rugby World Cup, in the stadium or on the screen," he said, adding 18 per cent of Kiwis will be attending live matches.

According to the survey, 8 per cent of New Zealanders are attending one game, 4 per cent are attending two, 2 per cent are going to three games, 1 per cent are going to four and 3 per cent are attending five or more matches.

While there are some cheap deals around for non-rugby fans keen to get out of the country for the tournament, only 2 per cent of respondents have plans to escape overseas while the World Cup is held.

Respondents were interviewed online from August 11 to 21, and the margin of error is 3.2 per cent.