RSA-Herald Poppy Appeal will help children of servicemen and servicewomen killed in line of duty

The campaign runs from April 17 to the end of Anzac Day. Photo / Supplied

NZME, publisher of the Herald, has teamed up with the Royal New Zealand Returned and Services Association (RSA) to help the children of Kiwi servicemen and servicewomen killed in the line of duty.

The RSA-Herald Poppy Appeal will raise money to send children to Camp Legacy, an Australian-based programme that helps such children navigate the personal, emotional and mental challenges their life experience presents.

The annual camp in Busselton, about 200km south of Perth, Western Australia is run by Australian charity Legacy. It welcomes the children of fallen service people - including Air Force, Army, Navy and Police - from Australia and New Zealand to a 10-day shared experience.

The camp allows the children, aged 6-17, to "mix and mingle, share and cry but ultimately have fun together" through testing day trips and activities, including rock climbing, caving, physical training, horse riding, swimming and tramping.

Soldiers from the Australian SAS Regiment help run the camp, which has been going since the 1960s.

The children's time away also allows their surviving parent or other caregivers to have a break from care.

To raise the funds, we're running a Pin A Poppy appeal, so you can show you remember to care.

In return for a small donation via text or GrabOne, NZME's daily deals site, you'll be sent a digital poppy. You can download it and use it as your profile image or share it on your social media accounts.

The campaign runs from April 17 to the end of Anzac Day.

Donations will go to a specially created RSA bank account and it will use the money to send Kiwi children to Camp Legacy.

The RSA-Herald appeal is separate from, but complementary to, the RSA's annual national poppy appeal. National poppy day is on April 21.