"The main reasons for wanting to get some time with our national hero were to talk sport or in the hope it would lead to them, or their daughter, becoming Mrs McCaw," said Ms La Bruniy.
Next on the list was Prime Minister John Key, scoring 18 per cent of the plane-buddy vote, in the hope sitting next to him might mean scoring a seat in business class.
In total, 26 per cent of respondents chose a New Zealand politician as a desired seat-buddy.
Of those who voted for Mr Key, one in three said it was because they "were really interested in him as a person".
However, 13 per cent of those who picked Mr Key did so for "negative" reasons, such as the chance to tell him what he was doing wrong.
Behind McCaw and the PM, model Rachel Hunter, Sir Peter Jackson, All Black Dan Carter and broadcaster Paul Henry took the next four spots.
-Staff reporter