All white Supporting the Ovarian Cancer Research Foundation, Witchery's White Shirt Campaign returns for 2014, launching tomorrow. A capsule collection of classic white shirts will be available in store and online, with 100 per cent of gross proceeds going to the foundation's ovarian cancer research. They're declaring May 1 "White ShirtDay", encouraging people to wear their shirts to show their support in the push to find a cure and to raise awareness. (The brand has supported the foundation since 2001, with the campaign a big part of their fundraising efforts.) Witchery shirt, $199.90, from witchery.co.nz
Openings • Twenty-seven Names' first Auckland boutique opened on Ponsonby Rd last week, near Franklin Rd. The store has the full winter collection from the Wellington-based brand, and charming wall art too. 177 Ponsonby Rd.
• New to Osborne St, Newmarket is a store from label X-Plain, which opened over the weekend. As well as the new winter collection, the boutique will stock local labels Company of Strangers, Maaike, Jimmy D, Kowtow, Lela Jacobs and Nyne. 18b Osborne St, Newmarket, ph (09) 524 0287.
A model wears a creation for Elie Saab's ready-to-wear fall/winter 2014-2015 fashion collection presented in Paris. Photo / AP Photo,Jerome Delay.
If you're heading to Hong Kong this month swing by the shopping mecca that is Lee Gardens Mall in Causeway Bay for a stunning display of red carpet gowns by Elie Saab (left). Suspended in the atrium, see the bejewelled choices of Sarah Jessica Parker, Michele Yeoh, Celine Dion and more. The designer, who has a boutique in the mall, is best known here for his fragrances - with a new one due out next month - but overseas his occasion and bridal wear is highly prized.
Fashion in the Park This Saturday evening will see more than 100 outfits modelled at the 7th annual Sylvia Park Fashion in the Park event. Leading stylist Rachel Morton has worked on putting the looks together, while TV presenter Sonia Gray will be the host. There promises to be a theatrical circus feel to the night. The show, held in the Sylvia Park underground carpark is free, and starts at 7.15pm.
