Why is it that Wellingtonians are queuing to view houses that are nearly unaffordable but Wairarapa towns seem to only hold novelty value?
We are definitely having distinct success with convincing Aucklanders that the country life is worth having, but that's because Aucklanders have been pushed to breaking point as far as getting on the property ladder is concerned.
It seems that Wellington city has yet to reach that limit. For Wellington, it still seems that Wairarapa is simply a powerful farming locality with the cuteness factor of boutique shops, wine, olives and crafts.
If Wellingtonians are enduring queues to view open homes then we need to be pushing and marketing those desperate, and possibly disillusioned, buyers our way.
Being our own identity is all very well, but you can decay in your uniqueness. We need to be satellite towns, not isolated communities.