NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Real Life: Kiwi entrepreneur Sian Simpson on turning trauma into career success

By Matt Burrows
Newstalk ZB·
26 May, 2025 04:25 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Entrepreneur Siân Simpson, the CEO and founder of community-building agency Public Rally and wellness media start-up Bountifull.

Entrepreneur Siân Simpson, the CEO and founder of community-building agency Public Rally and wellness media start-up Bountifull.

An upbringing marked by death, trauma and tragedy is not the traditional pathway to success.

But that’s been the journey of Auckland-raised entrepreneur Siân Simpson, the CEO and founder of community-building agency Public Rally and wellness media start-up Bountifull.

Simpson, 33, has travelled to more than 60 countries and clinched a bevy of awards in what has already been a stellar and varied career.

But all this has come on the back of immense pain during her childhood, she told Newstalk ZB’s Real Life with John Cowan on Sunday night – and at huge personal cost in her adult life, too.

As a child, Simpson had the same struggles many kids do – bullying, anxiety, her parents’ divorce. But she also had some experiences endured by very few others, namely the death by suicide of her father, two of her uncles, and her best friend, and a murder within her family.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“I asked my mum if I was the angel of death, because I thought funerals were a weekend hobby that we just kept going to,” she told Cowan.

“I’ve always had a lot of death in my life and at some point I realised I had to learn from and overcome that to figure out how to thrive. You either get crushed by trauma or you learn how to come out the other side of it, so I chose the latter.”

That said, it wasn’t a straightforward path to healing. Simpson openly acknowledges that she threw herself into work so early and so fervently in part to try and escape her emotional turmoil.

Advertisement
Advertise with NZME.

“Part of how I ended up getting my job and being in San Francisco was an output of running away from my life and the trauma that I’d been through,” she told Real Life.

“I was numb for quite a while, [but] I didn’t get depressed, because I’d seen what depression had done to so many of the people that I loved and the impact of not getting the help that you need.”

Overlooked for promotion at Vodafone as a 19-year-old – because of her age, rather than her capability, she says – Simpson realised moving overseas was the only way to progress her career quickly.

“I actually say conned, but I convinced these two entrepreneurs to give me internships. But I had a condition: I said if I do really well and do great work for you, you have to hire me – but you have to hire me remotely. This was totally before remote working was a thing.

“So I travelled around the world, worked online and then got a job at the Kiwi Landing Pad. My boss and I had a deal: he said you can do your job as long as you’re in San Francisco when you need to be there, but otherwise travel around the world, do your work.”

Since that first endorsement of her talents, Simpson has worked all over the world, and in senior roles at companies in the community building, telecommunications, banking, AI, venture capital, legal tech and business software industries.

She has earned acclaim and a reputation as one of New Zealand’s most promising young business leaders. But as she told Real Life, this has come at huge personal cost.

“I think achievement is still one of my biggest values, which is why I did end up sleeping under my desk, and sometimes I definitely did hustle.

“Ultimately I ended up breaking my body and being really unhealthy,” she admits.

“I learnt the hard way that if we drive our bodies and minds into the ground, you pay the price for that. I’ve burnt out twice.

Advertisement
Advertise with NZME.

“One of the last jobs I had, I worked myself so much into the ground that I actually nearly lost my marriage, several relationships, friends, and my health really suffered. So I had to leave that job to rebuild.”

She says taking a long rest from work helped her bounce back.

“Burnout for me, I was just so tired and, I hope people don’t laugh at this, but literally allergic to my emails. It took me about six months to want to open my computer again, which tells you how much screen time and computer work I was doing.”

Therapy is now a really important part of Simpson’s toolkit as she tries to marry a good personal life with her voracious work ethic.

“I was actually the last person in my family to go to counselling, so that was one of the first steps I took was to get a therapist to talk about what was going on,” she said.

“Fundamentally, what I realised is that my self-talk cycle was really negative and was doing me no favours… and to figure out what was going on, I had to go within and tune into myself.”

Advertisement
Advertise with NZME.

That journey of self-discovery, and the extended period away from work, was what inspired her to launch Bountifull, a podcast on which she speaks to a range of leaders – neuroscientists, psychologists, philosophers and CEOs – about what it means to live a bountiful life through their lens.

“It’s crazy to me that a little Kiwi girl from the North Shore gets in front of all of these experts from the top universities and some incredible entrepreneurs as well,” she told Cowan.

One of the key things she’s learned from hosting the podcast is that joy is something of a choice: “Your contribution to those people around you, beyond yourself, is what ultimately leads to fulfilment”.

  • Real Life is a weekly interview show where John Cowan speaks with prominent guests about their life, upbringing, and the way they see the world. Tune in Sundays from 7.30pm on Newstalk ZB or listen to the latest full interview here.

Sign up to The Daily H, a free newsletter curated by our editors and delivered straight to your inbox every weekday.

Save

    Share this article

Latest from New Zealand

PoliticsUpdated

'Don't want war': Jackson on the Labour-Te Pāti Māori relationship

08 Jun 01:00 AM
Premium
New Zealand

Hastings Boys' High score 35 unanswered points to come back to beat arch rivals

08 Jun 12:01 AM
New Zealand|crimeUpdated

Watch: Man who drove wrong way on motorway three times appeals convictions

08 Jun 12:00 AM

Why Cambridge is the new home of future-focused design

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Don't want war': Jackson on the Labour-Te Pāti Māori relationship

'Don't want war': Jackson on the Labour-Te Pāti Māori relationship

08 Jun 01:00 AM

The Labour MP believes he may have upset Te Pāti Māori.

Premium
Hastings Boys' High score 35 unanswered points to come back to beat arch rivals

Hastings Boys' High score 35 unanswered points to come back to beat arch rivals

08 Jun 12:01 AM
Watch: Man who drove wrong way on motorway three times appeals convictions

Watch: Man who drove wrong way on motorway three times appeals convictions

08 Jun 12:00 AM
Christchurch pornographer pleads guilty to sex trafficking

Christchurch pornographer pleads guilty to sex trafficking

07 Jun 11:45 PM
Clean water fuelling Pacific futures
sponsored

Clean water fuelling Pacific futures

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP