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Home / New Zealand

Race to keep factory in Masterton

By don.farmer@age.co.nz
Wairarapa Times-Age·
14 Mar, 2014 05:00 PM3 mins to read

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BACKING NEEDED: Hansells Masterton is seeking new investors.PHOTO/LYNDA FERINGA
BACKING NEEDED: Hansells Masterton is seeking new investors.PHOTO/LYNDA FERINGA

BACKING NEEDED: Hansells Masterton is seeking new investors.PHOTO/LYNDA FERINGA

Investors are being sought to buy into food manufacturer Hansells Masterton to ensure the business remains in the town as one of its biggest employers.

Former managing-director Alan Stewart, who retired in 1998, is returning having bought a quarter share from Hansells when the Auckland-based company split up and agreed to hive off the Masterton operation.

Hansells is to retain a quarter interest in the Masterton factory and Mr Stewart is seeking investors to take up the remaining shares.

Mr Stewart said he only has until March 26 to confirm the formation of an investment group. The takeover of the business would then come into effect on April 1, the start of the new financial year.

Hansells started in Masterton in 1934 and has been a major player in business in Wairarapa ever since.

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Mr Stewart said when the split-up first become known it appeared as if the Masterton portion of the business might be lost to the town and moved elsewhere.

When investing he had been adamant that "it must stay in Masterton."

Mr Stewart, who after retiring from his full-time role with Hansells returned to his accountancy business, said as far as getting investors was concerned "we are not there yet" but he hoped to get a good mix of Wairarapa people involved.

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Customers for the products produced in Masterton were in place.

Distribution firm Wilson Foods will be buying a suite of brands and Hansells Foods will remain a principal customer.

Mr Stewart will become chairman of the new consortium and said there is "a good crew already running the place."

Hansells Masterton employs 85 staff and Mr Stewart said there would be no downgrading.

In fact he was looking at expansion and said Hansells Masterton has the potential to take on work for other companies.

"We have spare capacity in lots of areas so we can take on more work," he said.

Hansells was formed in 1934 when a chemist named Hansen linked up with the founder LB Maunsell.

The firm started by manufacturing emulsion culinary essences and over the years has branched out to produce items which have become households names. These include powered drinks such as Vitafresh and concentrates Quench and Thriftee along with instant desserts, cereal soups and home-made yoghurts.

Mr Stewart first became involved when he was called in as financial advisor in 1979, became a shareholder, and was managing director for 10 years.

He retired but again took up an interest in 2006 when the ownership of Hansells changed to Old Fashioned Food, of which he was a director.

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Old Fashioned Foods changed its name to Hansells Food Group which, in turn, has split off the Masterton unit to Mr Stewart's investment group.

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