A witness said the ute's canopy appeared to have been torn off the vehicle and wreckage was strewn across the road.
The ute was so embedded in the pole that heavy lifting equipment had to be used to peel it off.
A man then died in a crash on SH85, Morrisons-Kyeburn Rd, in Waitaki after a ute and a motorcycle collided.
Three other people were also injured and a rescue helicopter was sent to the scene.
It's understood the rider, believed to be from mid-Canterbury, was taking part in the annual Brass Monkey motorcycle rally - involving thousands of avid riders - which was also held in Central Otago over the long weekend.
And one person died after a two-car crash on State Highway 3 in Waikato's Te Mapara.
A crash which claimed four lives after a truck and van crashed near Ashburton on Friday morning happened before the road toll began, so their deaths are not counted in the toll.