Friday, 19 August 2022
Meet the JournalistsPremiumAucklandWellingtonCanterbury/South Island
CrimePoliticsHealthEducationEnvironment and ClimateNZ Herald FocusData journalismKāhu, Māori ContentPropertyWeather
Small BusinessOpinionPersonal FinanceEconomyBusiness TravelCapital Markets
Politics
Premium SportRugbyCricketRacingNetballBoxingLeagueFootballSuper RugbyAthleticsBasketballMotorsportTennisCyclingGolfAmerican SportsHockeyUFC
NZH Local FocusThe Northern AdvocateThe Northland AgeThe AucklanderWaikato HeraldBay of Plenty TimesHawke's Bay TodayRotorua Daily PostWhanganui ChronicleStratford PressManawatu GuardianKapiti NewsHorowhenua ChronicleTe Awamutu Courier
Covid-19
Te Rito
Te Rito
OneRoof PropertyCommercial Property
Open JusticeVideoPodcastsTechnologyWorldOpinion
SpyTVMoviesBooksMusicCultureSideswipeCompetitions
Fashion & BeautyFood & DrinkRoyalsRelationshipsWellbeingPets & AnimalsVivaCanvasEat WellCompetitionsRestaurants & Menus
New Zealand TravelAustralia TravelInternational Travel
Our Green FutureRuralOneRoof Property
Career AdviceCorporate News
Driven MotoringPhotos
SudokuCodecrackerCrosswordsWordsearchDaily quizzes
Classifieds
KaitaiaWhangareiDargavilleAucklandThamesTaurangaHamiltonWhakataneRotoruaTokoroaTe KuitiTaumarunuiTaupoGisborneNew PlymouthNapierHastingsDannevirkeWhanganuiPalmerston NorthLevinParaparaumuMastertonWellingtonMotuekaNelsonBlenheimWestportReeftonKaikouraGreymouthHokitikaChristchurchAshburtonTimaruWanakaOamaruQueenstownDunedinGoreInvercargill
NZ HeraldThe Northern AdvocateThe Northland AgeThe AucklanderWaikato HeraldBay Of Plenty TimesRotorua Daily PostHawke's Bay TodayWhanganui ChronicleThe Stratford PressManawatu GuardianKapiti NewsHorowhenua ChronicleTe Awamutu CourierVivaEat WellOneRoofDriven MotoringThe CountryPhoto SalesNZ Herald InsightsWatchMeGrabOneiHeart RadioRestaurant Hub

Advertisement

Advertise with NZME.
New Zealand

Professor airs concerns over mysterious new tobacco product

11 Jan, 2017 04:13 PM2 minutes to read
Concerns regarding the mysterious tobacco product set to be marketed across New Zealand. Photo / Gerard Johnston

Concerns regarding the mysterious tobacco product set to be marketed across New Zealand. Photo / Gerard Johnston

NZ Herald
By Vaughan Elder

A University of Otago professor is concerned about the launch of a mysterious tobacco product, which appears set to be marketed across New Zealand.

The imminent launch of the product was mentioned in a job advertisement seeking a "dedicated group of 20 to be trained as part of an exclusive team for an innovative new product within the tobacco industry".

The ad said the staff, who would work for "experiential marketing" agency Brand Spanking, would educate adult consumers about the product at music and fashion events and "high end bars, members clubs".

It was seeking staff across NZ, including in Dunedin and the Queenstown area, and said they would need to be available this month.

Advertisement

Advertise with NZME.

Successful staff would have work throughout this year.

The product remains a mystery, with the ad saying it was important the "innovative technology" be kept under wraps until the launch.

Marketing professor Janet Hoek said it was hard to comment on the product without more details about what it was. "However, the tobacco industry's objectives don't normally align with public health goals and its innovative technologies have not traditionally delivered consumer benefits," Hoek said.

It was also possible the promotion talked about in the ad breached the Smokefree Environments Act.

Any effort to promote tobacco use among non-smokers was "clearly a concern" and at odds with the Government's goal of achieving a smokefree New Zealand by 2025.

Ministry of Health tobacco control programme manager Jane Chambers said it would "strongly caution any company considering promotions that might promote the sale or encourage the use of tobacco products".

Related articles

Business

Coke sued over advertising in US

04 Jan 11:34 PM
World

Smoking costs the world $1.4 trillion per year

10 Jan 07:58 PM

Brand Spanking's job ad, posted online on December 14, was removed after inquiries yesterday.

Brand Spanking director and creative strategist Mark Pickering said it was published in error by a junior staff member.

Advertisement

Advertise with NZME.

"Brand Spanking regrets this error."

But he did not respond when asked whether the positions existed or if anyone had been appointed.

A company linked to British American Tobacco is seeking Medsafe approval for a nicotine inhaler called the "Voke Inhaler", but BAT did not respond to a request for comment. The Medsafe website says it sought more information last month.

Advertisement

Advertise with NZME.

Latest from New Zealand

New Zealand

New innovative dementia care model being used in Kāpiti at Home4All

18 Aug 11:05 PM
New ZealandUpdated

Panic on Air NZ flight as masks drop, emergency declared

18 Aug 10:55 PM
New Zealand

Local Focus: Reynold Macpherson on Candidate Camera

18 Aug 10:49 PM
New ZealandUpdated

Live: 400+ Nelson homes evacuated; Far North town isolated after slips

18 Aug 10:41 PM
New ZealandUpdated

Parliament protest: WCC workers, students to work from home, protest convoy to descend on Wgtn

18 Aug 10:38 PM

Most Popular

Live: 400+ Nelson homes evacuated; Far North town isolated after slips
New ZealandUpdated

Live: 400+ Nelson homes evacuated; Far North town isolated after slips

18 Aug 10:41 PM
Murder charge after death at property in South Auckland
New Zealand|Crime

Murder charge after death at property in South Auckland

18 Aug 09:43 PM
Sharma fronts after claims of 'cover up', accuses PM of 'lying'
New Zealand|Politics

Sharma fronts after claims of 'cover up', accuses PM of 'lying'

18 Aug 09:05 PM

Advertisement

Advertise with NZME.
About NZMEHelp & SupportContact UsSubscribe to NZ HeraldHouse Rules
Manage Your Print SubscriptionNZ Herald E-EditionAdvertise with NZMEBook Your AdPrivacy Policy
Terms of UseCompetition Terms & ConditionsSubscriptions Terms & Conditions
© Copyright 2022 NZME Publishing Limited
TOP