"You have that flexibility of space, height and good fuel consumption, so it's a good all-around vehicle."
Also among the finalists is the Holden Volt, which becomes the first electric vehicle to make the top 10 in the competition's history.
But while the cars have great fuel economy, their price is close to $80,000.
"They are still low volume and they are expensive but it's good to see one there," said Ms Stocks.
The Volkswagen Golf, which starts at about $32,000, is on the list, as is the Volvo V40, which comes with a pedestrian airbag.
The other Holden in the top 10 is the large car stalwart Commodore.
The entry-level luxury car the Lexus IS also features.
Rounding out the top 10 is the Mazda 6, a favourite family and fleet car.
Guild president David Linklater said members had a lot to consider as they make their selection.
"Regardless of the outcome, what is good to see is the wide range of choice that Kiwis have this year with value, quality and also safety," he said.
The car of the year will be announced at the Viaduct Events Centre in Auckland on December 5.
NZ Car of the Year
The top 10 finalists:
* Ford Kuga
* Holden Volt
* Holden Commodore
* Hyundai Santa Fe
* Lexus IS
* Mazda 6
* Subaru BRZ
* Subaru Forester
* Volkswagen Golf
* Volvo V40.