NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand / Politics

Claire Trevett: Why PM Chris Hipkins is on a charm offensive with business - and his pivot from the age of Jacinda Ardern

Claire Trevett
By Claire Trevett
Political Editor·NZ Herald·
28 Apr, 2023 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Prime Minister Chris Hipkins' has given clues about the direction of Labour's Budget in his pre-Budget speech.
Claire Trevett
Opinion by Claire Trevett
Claire Trevett is the New Zealand Herald’s Political Editor, based at Parliament in Wellington.
Learn more

“This is not about attacking the rich,” Revenue Minister David Parker said at the bottom of his press release responding to a report on the portion of income that rich people pay in tax compared to other mere mortals.

Lol.

Parker would know full well – and would not necessarily be unhappy about it – that the findings would inevitably prompt chatter that the rich could deem as villianisation of them.

The report and its findings put National’s leader Chris Luxon into a slightly difficult position. Even he could not bring himself to out-and-out defend the wealthy. Instead, he blamed Labour for the wealthy getting even wealthier as a result of inflation. He then said the real unfairness was not that the wealthy were not paying enough – but that the workers were paying too much.

In short, don’t tax the wealthy more – tax the workers less.

Advertisement
Advertise with NZME.

The one it puts in the most uncomfortable spot is Prime Minister Chris Hipkins, who has been on a charm offensive with business and does not particularly need a class war six months before an election.

The next day, Hipkins made that clear in quite unequivocal words. There would be no capital gains tax. No wealth tax. Not in the Budget (and probably not in Labour’s 2023 tax policy, but it hasn’t got to that yet). There would not even be a cyclone tax, despite the estimated $9-14 billion cost of it.

Instead, he set out a way to pay for that which is very close to the way National would pay for it: debt for the big, longer-term infrastructure spending and using existing money for the rest of it.

Advertisement
Advertise with NZME.

That was in Hipkins’ first pre-Budget speech of the season, delivered to a business audience in Auckland.

He signalled where the money would go in the Budget: the cyclone recovery, targeted cost of living help, infrastructure, science and tech.

It would, he said, be his “no-frills Budget”.

If they were listening, some quarters of Labour’s support base may well have considered his speech to be one of bitter pills rather than no frills.

It’s not often you hear a Labour leader heaping praise on business and even thanking them, as Hipkins did when he said he knew that many had tried to absorb cost increases to try to keep prices as low as possible for consumers.

And in case those businesspeople didn’t appreciate it, Hipkins spelled out to them what he had done in response to the concerns they had raised in his earlier meetings – most notably the easing of immigration rules to allow them to bring in more workers.

His courting of the business sector had begun in his first meeting as Prime Minister, when he went straight to Auckland and met a group of Auckland Chamber businesspeople.

He has been back to that sector repeatedly – but he is yet to speak at an actual Labour Party event. That won’t happen until the end of May at Labour’s Congress.

Advertisement
Advertise with NZME.

While he has also kept up regular meetings with the Council of Trade Unions, they are much lower-key.

It is part of his wider de-Ardernisation, a deliberate shift away from the style and priorities of Jacinda Ardern to his own and an attempt to rebuild bridges that Covid and Labour’s reforms agenda had destroyed - bridges with business and the voters.

That process began with his bonfire of policies and re-jig of the main priorities the Government was pursuing from Ardern’s climate change and child poverty to his own bread-and-butter issues.

His list of top priorities for new spending in the upcoming Budget was starkly different to Ardern’s because of what was missing. There was no mention of climate change, for instance, or child poverty.

His veering has sometimes been taken as an implicit criticism of Ardern’s approach.

But there is some method to what might seem like madness to Labour’s faithful.

With less than six months to go until the election, Hipkins is rebuilding bridges and trying to remove potential obstacles in his path. It takes a long time to build up economic credibility and Labour had lost a lot of ground.

Whether it was warranted or not, many in the business sector believed the Government was not listening to them over Covid-19 and afterwards.

Hipkins is not deluded into thinking that if he bends over backwards and flatters them, big business (or the wealthy) are suddenly going to flock to vote for Labour.

What is he hoping for is that a more constructive relationship with the business sector will flow on to the voters.

General optimism is a key factor in a government’s chances of holding on to power – and business confidence feeds into that.

It is also aimed at helping address one of Labour’s weak spots: it is perceived as a less capable economic manager than National. That has long been the case – barring a short period during the Covid-19 crisis.

Labour does not need to be beating National on that front, but it can’t afford to be so far behind that it becomes fatal. It needs to be competitive.

Since the change of leadership to Hipkins, there has been an improvement in the perception of Labour – this month’s Taxpayers’ Union Curia poll showed Labour has closed the gap significantly when voters were asked which party was best at managing inflation.

National had been 26 points ahead in January. It was now only 11 points ahead.

Hence Hipkins’ swift manoeuvre to self-brand as the “no-frills” guy to try to stifle National’s attacks on Labour as a big spending, wasteful Government. He has started countering that with figures that illustrated Labour’s spending record was maybe not as bad as Luxon was claiming.

He has started using words such as “restraint”.

Some kind of tax reform that penalised the wealthy would not necessarily destroy his moves in that area, but nor would it be helpful. It is not clean, it would buy an unnecessary fight and it would be another distracting topic.

So, there was a long pause from Parker when he was asked if “you” had the courage to undertake tax reforms to make the system fairer. He eventually answered yes, but the flurry of “buts” that followed it made it clear he was taking the “you” as a singular rather than a plural.

Yes, Parker as an individual would. But the Government? Maybe not.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Politics

Politics

Luxon tops list of world leaders for handling foreign affairs

16 Jun 12:57 AM
New Zealand|politics

Foreign Minister Winston Peters on Israel/Iran conflict escalation

Politics

Peters 'never seen' such uncertainty in lifetime as Israel/Iran conflict escalates

16 Jun 12:19 AM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

Luxon tops list of world leaders for handling foreign affairs

Luxon tops list of world leaders for handling foreign affairs

16 Jun 12:57 AM

The Prime Minister is ahead of other big international names.

Foreign Minister Winston Peters on Israel/Iran conflict escalation

Foreign Minister Winston Peters on Israel/Iran conflict escalation

Peters 'never seen' such uncertainty in lifetime as Israel/Iran conflict escalates

Peters 'never seen' such uncertainty in lifetime as Israel/Iran conflict escalates

16 Jun 12:19 AM
PM hints Govt will cut sick leave for part-time workers

PM hints Govt will cut sick leave for part-time workers

15 Jun 09:07 PM
How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP