NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Politics

Brian Rudman: Shearer's 'X-factor' not enough to save Labour

Brian Rudman
By Brian Rudman
Columnist·NZ Herald·
6 Dec, 2011 08:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

David Shearer's not the answer to all Labour's problems, writes Brian Rudman. Photo / Herald on Sunday

David Shearer's not the answer to all Labour's problems, writes Brian Rudman. Photo / Herald on Sunday

Brian Rudman
Opinion by Brian Rudman
Brian Rudman is a NZ Herald feature writer and columnist.
Learn more

David Shearer "might well have the X-factor," acknowledges one slightly jaundiced veteran of many Labour electoral battles. "The trouble is, no one knows what it is at this stage."

His dilemma is one facing many in the Labour Party.

The mini-primary being conducted before next Tuesday's caucus vote on the successor to retiring leader Phil Goff is being portrayed as an improvement on the way Helen Clark tossed her crown to her deputy on her way out the door three years ago.

But with the contest already half over, the apparent front-runner remains something of a mystery man. He's come among us after years of risking life and limb and doing good works in the deserts of the East, offering to deliver us from the rotten bunch presently running the country.

True, the saviour from the East is a great Christmas myth, but is it really the way to choose the man who would be leader of the Labour Party and, one day, possibly, Prime Minister? Such trepidations seem lost on the hordes of commentators in the media and the blogosphere who have been rushing to join the party faithful leaping aboard the Shearer bandwagon. They see him as the self-made outsider with a good back story and find the symmetries with the John Key rise to power, and the thought of the two locked in contest, irresistible.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

For others, Mr Shearer's primary appeal is he's ABC - anyone but Cunliffe. Labour's finance spokesman David Cunliffe certainly triggers strong emotions within the party. While his supporters argue "it's no time for amateurs," and point to his ministerial track record, his detractors point to a lack of the personal touch and "arrogance" in his TV appearances that they believe is a major voter turn-off. With David Parker's sudden withdrawal from the battle, that left them no one else but Mr Shearer.

Not that they see their candidate in such negative terms. He's their very own John Key figure. An international success story in the aid industry whose occasional stumble in his new job will appeal to the public as evidence of his disconnect from the bad old politics.

The question remains: if selected, can he unleash the "X-factor" his supporters talk about and lure Labour's voters back to the polling booths, casting both votes for Labour?

There is a risk that too much is being made of charisma in this contest. "X-factors" don't win elections, good organisation does, and if Labour is looking to rebound from last month's poor showing, that is where its focus should be.

Goff has been fingered for his failure to attract votes to Labour and, as leader, the buck does stop there. But that doesn't absolve party campaign strategists like Trevor Mallard who had so little belief in their leader's electability, that they chose to run a one tick campaign, promoting electorate candidates at the expense of the leader and the party.

Discover more

New Zealand|politics

Shearer: You need to go and make a difference

02 Dec 04:30 PM
Opinion

Matt McCarten: Shearer the one to lead Labour resurgence

03 Dec 04:30 PM
Opinion

Tapu Misa: Ex-aid worker Shearer the perfect opposite to Key

04 Dec 04:30 PM
New Zealand|politics

Clark, Goff dragged into contest for leadership

04 Dec 04:30 PM

National, the Greens, New Zealand First all promoted their leader. Labour didn't and voters responded accordingly, taking this as a sign it was okay to split their vote. Even Mr Shearer admits he couldn't count on all his family voting for Labour.

In his Mt Albert electorate, Mr Shearer attracted a personal vote of 16,525, but the party vote for Labour was 10,492, just 100 ahead, on the night, of the National vote. Mr Cunliffe did even worse in the one-time safe Labour seat of New Lynn, losing the party vote to National, which scored 1100 votes more than Labour's 10,789. However, Mr Cunliffe's personal electorate vote of 15,192 was 4475 ahead of his National rival.

Advertisement
Advertise with NZME.

It was a pattern reflected in traditional Labour strongholds throughout the country. In Wellington, National won the party vote in this traditional Labour city, 113,126 to 81,933 for Labour. Yet the Labour candidates were returned, some with increased majorities. One of the few bright spots for Labour came in the Labour heartlands of South Auckland, where the party vote increased.

But overall, Labour's share of the party vote - which decides the proportion of seats in Parliament - dropped to 27 per cent. However its candidates collected 35 per cent of the vote, a good 8 per cent more than the crucial party vote.

In other words, many potential Labour voters took their cue from the party strategists and, after casting a vote for the Labour candidate, indulged their fancies, donating their party vote to the Greens or to Winston Peters or Mana. That was an organisational failure.

Harking back to the pulling power of leaders, it's also worth recalling that it wasn't the nice non-politician with the X-factor, Mr Key, that rescued National after its much more calamitous defeat in 2002; it was this year's unelectable, figure of fun Don Brash. Stirring up middle-New Zealand's fears over the possible implications of a court ruling over Maori claims to the foreshore and seabed, then new National leader Dr Brash managed to almost double National's vote in 2005, its party vote rising from 20.93 per cent to 39.10 per cent and its seat count up from 27 to 48. Three years later, under Mr Key, National added another 5 per cent and took office.

Save

    Share this article

Latest from Politics

New Zealand|crime

Deputy CEO of Customs NZ Paul Campbell provides an operations update

New Zealand|crime

Minister of Customs Casey Costello provides an update on operations

Premium
Opinion

Thomas Coughlan: An ugly week for National MPs

09 May 05:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

Deputy CEO of Customs NZ Paul Campbell provides an operations update

Deputy CEO of Customs NZ Paul Campbell provides an operations update

Deputy CEO of Customs NZ Paul Campbell provides an operations update. Video / NZ Herald

Minister of Customs Casey Costello provides an update on operations

Minister of Customs Casey Costello provides an update on operations

Premium
Thomas Coughlan: An ugly week for National MPs

Thomas Coughlan: An ugly week for National MPs

09 May 05:00 PM
Premium
Love this City: Simeon Brown opens a cycleway, Auckland Transport downgrades safety - Simon Wilson

Love this City: Simeon Brown opens a cycleway, Auckland Transport downgrades safety - Simon Wilson

09 May 05:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP