"It was just the usual wariness of any 11-month-old being faced with some big fat guy in a red suit."
However, Ben's early encounter with Santa didn't put him off, particularly when he realised Santa was the source of presents. Growing up, Ben went to the Farmer's Santa Parade most years.
"When I was younger, I did like Santa ... I think it was just that one particular moment."
The photo, which appeared on the front page of the New Zealand Herald, inspired a short-run modelling career for the young Ben. He went on to model for Anne Geddes, featuring in her calendars and even on the front cover of one of her notebooks.
Ben wasn't always as sour-faced as he may look here, being far from camera-shy in Geddes' photos.
Says Rod: "She had the knack of making the baby smile."
Coincidentally, Rod says he was looking at the photo only last month. He showed it to Ben as a trip down memory lane. "He's pretty proud of himself for having made the front cover of the Herald."
Ben is graduating from Belmont Intermediate School this year but he's still a child at heart. "You're never too old for Santa."