NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Pharmac v Rachel Smalley: Drug agency’s board backs chief executive Sarah Fitt after her apology

Nicholas Jones
By Nicholas Jones
Investigative Reporter·NZ Herald·
27 Oct, 2023 03:33 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Pharmac chief executive Sarah Fitt. Photo / Jason Oxenham

Pharmac chief executive Sarah Fitt. Photo / Jason Oxenham

Pharmac’s board has accepted an apology and “verbal explanation” by chief executive Sarah Fitt, following her involvement in internal emails about broadcaster Rachel Smalley.

Board chair Steve Maharey said the board had endorsed an “action plan” proposed by Fitt and other leaders to improve the organisation’s culture, including by hiring “an external party to assist the senior leadership team and the board”.

“The chief executive expressed her regret over the comments. The board has accepted her apology and verbal explanation. It has requested that the chief executive offer a public apology,” Maharey said.

Smalley told the Herald she was appalled by the response, which “calls into serious question the capability and competency of Pharmac’s board”.

“Is this the best Steve Maharey can do? His solution is to agree to spend more taxpayer dollars commissioning an external agency to teach Pharmac how to be nice?”

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Smalley questioned how Public Service Commissioner Peter Hughes could be satisfied with the response outlined today, and said she felt most sorry for those reliant on the agency for medicine and medical devices.

“This tells them nothing will change at Pharmac except they’ll be commissioning external consultants to improve their public image. Patients need pills, not PR. How is this good public sector governance?”

The Herald and Smalley revealed earlier this month that Fitt wrote several emails, including regular messages to her communications team about Smalley, who has strongly advocated for more drug funding, including through an organisation she founded, The Medicine Gap.

Advertisement
Advertise with NZME.

One of her communications team told Fitt in an email that Smalley was an activist not a journalist, to which Fitt responded: “Yep agree, the good thing is that she has a terrible time slot [on Today FM] and not much of a following”.

Another senior staff member described a “nauseating” Smalley interview on her radio show, while another said she’s “gunna be out of a job” with the closure of Today FM. A third Pharmac staff member said Smalley would be “mega shitty” about not getting an interview with their CEO, while a fourth worker wrote a limerick about the broadcaster.

Broadcaster Rachel Smalley and some of the internal Pharmac email comments made by staff.
Broadcaster Rachel Smalley and some of the internal Pharmac email comments made by staff.

The communications were revealed after Smalley lodged a Privacy Act request.

Various patient advocates and groups have called for Fitt to resign over the emails.

However, she survived a regular meeting of Pharmac’s board, held today. In a media release, Pharmac said a number of actions would be taken, immediately or in the next three months.

Those include strengthening the induction for all staff and advisers “to ensure a stronger focus on responsibilities as public servants”.

Pharmac has also pledged to improve how it interacts with patients, advocates and others, and increase what information in the public interest is proactively released.

Training will also be done on “the machinery of government”, including the Privacy Act, Official Information Act and Code of Conduct.

“The board will be provided with regular updates on the implementation of the action plan, and we will closely monitor progress,” Maharey said.

In a statement, Fitt apologised for the comments made in several internal emails, and said her action plan was to “ensure we do not see a repeat of this”.

Advertisement
Advertise with NZME.

”As the chief executive, I am ultimately responsible for leading and setting the tone for the organisation. I did not meet this expectation and deeply regret my actions.

”I am confident that what we have agreed today will lead to a better culture and a better Pharmac.”

Minutes from today’s meeting show the board asked Fitt to make a public apology.

Fitt was appointed in January 2018. She was previously the agency’s director of operations, and chief pharmacist at Auckland Hospital.

Prime Minister Chris Hipkins has said “the comments made by the chief executive of Pharmac are totally unacceptable”, but were a matter for the board.

Pharmac is the Government’s medicine-buying agency, and independently decides what drugs to fund from a limited pool of money allocated by the Government.

Advertisement
Advertise with NZME.

Its board is appointed by the Health Minister. It is chaired by Maharey, a former Labour Government Cabinet Minister and the former Vice-Chancellor of Massey University.

Other members include Dr Peter Bramley, Talia Tiori Anderson-Town, Dr Anthony Jordan, Dr Diana Siew, and Dr Margaret Wilsher.


Save

    Share this article

Latest from New Zealand

Premium
Editorial

Editorial: Super Rugby Pacific has turned around – and fast

23 Jun 05:00 PM
New Zealand

'It will be the end of his career': Auckland musician who abused ex fights for anonymity

23 Jun 05:00 PM
Premium
New Zealand

Supermarkets admit breaching Fair Trading Act with misleading prices, face millions in fines

23 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
Editorial: Super Rugby Pacific has turned around – and fast

Editorial: Super Rugby Pacific has turned around – and fast

23 Jun 05:00 PM

OPINION: Super Rugby Pacific's changes have sped up the game and made it a better watch.

'It will be the end of his career': Auckland musician who abused ex fights for anonymity

'It will be the end of his career': Auckland musician who abused ex fights for anonymity

23 Jun 05:00 PM
Premium
Supermarkets admit breaching Fair Trading Act with misleading prices, face millions in fines

Supermarkets admit breaching Fair Trading Act with misleading prices, face millions in fines

23 Jun 05:00 PM
Wellingtonians now pay far than most Kiwis for insurance

Wellingtonians now pay far than most Kiwis for insurance

23 Jun 05:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP