Who? The incredibly cool Petra Collins, artist, writer and feminist icon for the Tumblr generation. She uses her work and social media platforms (she has 86,000 Instagram followers) to confront society's view of the female body: last year she wrote an essay titled "Censorship and The Female Body" after her Instagram feed was shut down when she posted a photo of herself with an unshaven bikini line. Read it on her website, petracollins.com.
What? Petra features in the dreamy new campaign for Lonely Hearts' swimwear, shot in Montauk by New Zealand stylist Zara Mirkin.
Wear! The full swimwear line is available now from the new Lonely store in Ponsonby, or online at lonelylabel.com.