NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Peter Lyons: The cult of growth and manic materialism

By Peter Lyons
NZ Herald·
5 Dec, 2017 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

An economic worldview has evolved that sucks the meaningful marrow out of life. Photo / 123RF

An economic worldview has evolved that sucks the meaningful marrow out of life. Photo / 123RF

Editorial

The aspect of modern economic thinking I find most depressing is the lack of any emphasis on play or fun or family and friendships.

An economic worldview has evolved that sucks the meaningful marrow out of life. The big question we should be asking is whether our economic system is serving us or are most of us consigned to serving it?

We pay homage to the little scrutinised goal of economic growth as progress towards some undefined Nirvana on earth.

Yet few of us understand what this concept of economic growth actually means. It is a narrow obsession with ensuring that as a nation we make and consume more material stuff.

This obsession is calculated by a statistic called GDP. Even Simon Kuznets, who developed this statistic in the 1930s, warned that it wasn't a good measure of human happiness and wellbeing. Yet to question this current economic orthodoxy invites ridicule and dismissal even though it may be destroying the planet we inhabit.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Not to worry, economic growth and progress should fix that. Leave it to market forces. Yeah, right.

This economic ideology has some parallels with the overwhelming tyranny of Christian belief in old Europe.

It is a world view that is dangerous to challenge. OK, criticising GDP and economic growth in public is unlikely to get your head lopped off or your height extended on an inquisition rack. You are more likely to retain your testicles, but only just.

Yet we should be seriously challenging the current economic orthodoxy. Maybe we are running so fast and hard to serve the system that few of us have the time or energy to stick our heads up and question it.

The technical term for this is the "hedonic treadmill". Many Kiwis these days are too busy paying off huge mortgages on overpriced weatherboard houses that bear a striking resemblance to the affordable old houses our grandparents once owned.

But let's not question the impact or wisdom of financial deregulation. It's all about growth, efficiency and market forces.

So we blindly accept the obsession with market forces and economic growth measured by a dubious statistic called GDP.

Advertisement
Advertise with NZME.

But we are only a small nation. We can't go against the prevailing worldview of bigger stronger countries. That could invite economic disaster. Heaven forbid, it might mean we end up with less stuff to consume.

Best just to do as every other nation does. So mainstream politics becomes defined by market lite and market full cream. It has become bland and homogenised.

At an individual level, this obsession with economic growth means we all need to work harder and smarter to enhance the holy metric of GDP.

It is all about efficiency, productivity and output, stupid. It is about maximising our consumption because this is what defines us as humans. Any standard economic textbook tells us this.

Our education system is geared towards serving this goal. Learning for learning's sake is a quaint, old-fashioned virtue. A wasted pastime of ancient gentry. A luxury of the old aristocracy. Learning these days needs to serve a purpose.

Formal learning must be quantified and career orientated from an early age. Corporate buzzwords such as smart goals, KPIs and achievement objectives permeate the formal learning environment, even in pre-schools.

Advertisement
Advertise with NZME.

The thought of learning for fun and enjoyment is a marginal concept, a luxury for the very young and the very old. It is important to impose business concepts on formal learning. Young people must learn to be focused and goal driven.

In 1930 John Maynard Keynes wrote The Economic Possibilities for our Grandchildren. It was an optimistic piece.

He foresaw an affluent future in which leisure rather than work would define our lives. The economic system would eventually allow people greater freedom to choose how they used their time.

Unfortunately Keynes failed to foresee how obsessed we would become with the cult of economic growth and the manic materialism that goes with it.

Human beings in modern economics are strictly defined by their production and consumption. Many of us have inadvertently been indoctrinated into this world view. It is sadly limiting and could ultimately destroy us as a species.

• Peter Lyons teaches economics at Saint Peters College in Epsom and has written several economics textbooks.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

Traffic delays after car flips on roof at busy West Auckland intersection

25 Jun 09:52 AM
New Zealand

Wild weather: Sth Is braces for 184km/h winds, Auckland Harbour Bridge could close

25 Jun 09:06 AM
New Zealand

'No water use': Faulty meters spark billing chaos for Watercare customers

25 Jun 08:54 AM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Traffic delays after car flips on roof at busy West Auckland intersection

Traffic delays after car flips on roof at busy West Auckland intersection

25 Jun 09:52 AM

Emergency services were called to the scene about 8.20pm.

Wild weather: Sth Is braces for 184km/h winds, Auckland Harbour Bridge could close

Wild weather: Sth Is braces for 184km/h winds, Auckland Harbour Bridge could close

25 Jun 09:06 AM
'No water use': Faulty meters spark billing chaos for Watercare customers

'No water use': Faulty meters spark billing chaos for Watercare customers

25 Jun 08:54 AM
Man sentenced to 19 months’ prison for punching woman's teeth through cheek, inciting suicide

Man sentenced to 19 months’ prison for punching woman's teeth through cheek, inciting suicide

25 Jun 08:00 AM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP