One person was taken to Tauranga Hospital by helicopter with moderate injuries after they fell off a rock face in Omanawa.
A police media spokeswoman said police were called to Omanawa Rd near the intersection of Bonnieglen Rd at 1.40pm.
The incident happened near Omanawa Falls but she said it was unclear if the person was walking the track to the waterfall.
The person was reportedly been injured, had been located and is currently being "winched out".
AdvertisementAdvertise with NZME.
Omanawa Falls is a popular spot with locals and travelers, which the Tauranga City Council has closed to the public.
Search and Rescue, park rangers and ambulance are on the scene, and a helicopter.
She said the person was injured, but it was unclear what the injuries were at this stage.
A St John media spokesman said the person had moderate injuries and was flown to Tauranga Hospital.
Omanawa Rd resident, Sarah Levers, said she saw the helicopter in her neighbour's paddock as well as two fire trucks and a white van.
Last month, Coroner Michael Robb ruled members of the public should stay away from Omanawa Falls for their own safety - at least for now.
His comments came following the release of his finding into the death of an international student Kishore Kumar Arvindan who drowned at the falls in 2018.