Pure Mama founder Lara Christie was pregnant with her first child when she came up with the idea for her business.
Pure Mama founder Lara Christie was pregnant with her first child when she came up with the idea for her business.
A skincare business that started in a Pāpāmoa garage has now partnered with the largest beauty retailer in Australasia.
Pure Mama founder and chief executive Lara Christie says her new partnership with Mecca is a “huge opportunity” for her small business, which sells pregnancy-specific skincare products.
The 34-year-old mother-of-two saidthe partnership was a “pinch me” moment after being a “long-time fan and customer of Mecca”.
“I believe our pregnancy skincare will make a great addition to Mecca’s line-up of world-class products, and we look forward to supporting women throughout Australasia on their pregnancy and motherhood journeys.”
Mecca is Australasia’s largest prestige beauty retailer, with more than 100 stores in Australia and New Zealand.
Christie said she founded the company in 2018. It took about three years to develop the concept, brand and product and to undertake market research before it launched online in May 2021.
In 2018, Christie said she was pregnant with her first child and “surprised and frustrated” by the lack of pregnancy-specific body care products.
“Our skin is going through so many changes and needs all that extra support, and I spent quite a long time just going, ‘What should I use?’ ... and I was really left feeling overwhelmed because it’s a whole new world.
She said it was a “huge opportunity” for her small business.
“We’ve been working really hard to get into the Australian market, but having a major retailer like that support us along the way and partner with us to really get into the hands and minds of people that are shopping with Mecca is just something that we don’t believe any other retailer could potentially do.”
Pure Mama founder Lara Christie was pregnant with her first child when she came up with the idea for her business.
Christie worked in corporate marketing for about 12 years before starting her business.
“I’ve always wanted to do my own thing. Both my parents are entrepreneurs, and we’ve just always had that mindset - just get into it and start learning, fail fast and ask the right questions, and there’s nothing you can’t do.”
Her next goal was to expand further internationally in the United States and the United Kingdom.
In a press release, Mecca’s general manager of merchandise Isobel McNally said Pure Mama delivered “the absolute highest quality of naturally derived products” to support women in their journey through motherhood.
