NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Opinion: Struggling Queenstown ready to welcome the world

By Philip Smith
Other·
31 Mar, 2022 07:23 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Queenstown was one of the hardest tourist towns hit by Covid-19. Photo/ Supplied

Queenstown was one of the hardest tourist towns hit by Covid-19. Photo/ Supplied

Opinion

OPINION:

Everyone loves to see the belle of the ball slip over on the dancefloor in embarrassment. It's called schadenfreude, or the pleasure of seeing others fail, especially from a great height.

And that's really been Queenstown these past two years.

The beauty queen suddenly slipping over in the Covid crisis with quite a few people saying: "Yeah, tough shit, Queenstown, ha ha, suck on that!"

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Schadenfreude.

Queenstown simply isn't the cliche that's perpetrated throughout the country. It's not Parnell and champagne and oysters. Virtually every resident is here to live, and serve, and hopefully thrive.

And from their very soul they want to share this experience with anyone willing to visit and embrace the region.

Most of the population have kids, and mortgages and dreams (more recently nightmares). So, we're not popping off in helicopters for lobster lunches mountaintop — that's for the very "lucky" few. But they don't dominate the population statistics, and they certainly don't define us.

Advertisement
Advertise with NZME.

What defines us is what we have achieved in the past two years. Ninety per cent of the population have fought like heck to make sure this place survives, so guests will have an experience to remember when they finally return.

Philip Smith - Our hearts have always been open. Photo / Mountain Scene
Philip Smith - Our hearts have always been open. Photo / Mountain Scene

And they will.

To everyone who has persevered, thank you. But we remain a misunderstood community. We've been slammed like no other town. We've taken it all.

Why?

Discover more

New Zealand

Businesses furious government 'picked favourites' for $290m tourism fund

31 Mar 06:14 PM
Travel

Lake Dunstan Trail smashes expectations as cyclists flock to Clyde

31 Mar 04:00 PM
New Zealand

Auckland buyers plan to restore historic Central Otago homestead

30 Mar 12:41 AM

Queenstown is built on fortitude and risk and big brass balls. It hasn't seen a crisis like this since the gold dried up after the rush in 1860s. It's a battle-hardened place.

Even with no business and no hope, the next swathe of visitors will be surprised to see how many businesses have survived.

Sure, the streets have been empty. But the infrastructure remains. Most businesses are open - beaten up, on the ropes, but still standing. It's taken deep breaths and deeper pockets.

Why have they done this?

Because they believe - not just for themselves - but for you, the visitors, and thank goodness for that.

One local, a man best known as the world's most popular hot drink, once said to me when I questioned him about a small downturn in the economy: "Mate, you watch, Queenstown always bounces back."

Advertisement
Advertise with NZME.

I asked why and he just pointed to the hills. He was saying, the lakes, the rivers, the vistas, the feeling of freedom. It'll never go away.

"It's not a cyclical thing," he said, "it's here forever."

He had a point.

When Queenstown was first sighted by greedy Europeans, the exhausted explorers hot-footed it to Dunedin to announce they'd found a place in the world that would be marvelled upon globally.

They were so breathless no one believed them until the curious visited and tried to peg up land like surveyors on P.

I asked a former National Security advisor to US presidents, Dick Allen, why he lived here, of all places.

Advertisement
Advertise with NZME.

He said you can blow up cities (and we've all tragically seen that lately) "but I'll tell you this, son, there's not a missile or a bomb in the world that can blow that up", and he pointed to the Remarkables with admiration.

The prevailing attitude from elsewhere in Aotearoa is this town is full of pretentious dicks.

It isn't.

Sure we have the billionaires … and your average percentage of toxic eggheads, but
the community that collectively provides the "Queenstown experience" lives hand-to-mouth based on hope and passion.

They project this to anyone who visits.

As an FYI to outsiders, the rich come in two flavours: the fly-by-nighters — who have drapes drawn over empty nests that they visit once annually to toast themselves — and the local richies.

Advertisement
Advertise with NZME.

The latter, as locals, are as down to earth as the next chippy. They have to be. More importantly, they want to be.

Go out to dinner: on your left, a billionaire — on your right, a plumber. Both equally as interesting. It's kind of a classless community.

But painting the rich-listers as "us" is like saying every Aucklander sits around the America's Cup trophy in Westhaven drinking beaujolais.

Look inside Queenstown and you'll find a weird, kooky community. It's a town of flamboyant contradictions, but we're all connected by two things: a desire to live here and share the experience.

As we prepare to reopen, we have even more nuggets to offer, adding to the existing world-class buffet of attractions, some of them finished off in the past two years.

We've survived.

Advertisement
Advertise with NZME.

After two years, our doors are about to open.

But our hearts always have been.

• Philip Smith is a Queenstown local and CEO of Great Southern Television

First published in the Mountain Scene.

Save

    Share this article

Latest from New Zealand

New Zealand

Police seek man after 'deeply concerning' attack on popular Porirua trail

20 Jun 07:03 AM
New Zealand

Have you seen her? Police concerned for missing Dunedin woman

20 Jun 06:45 AM
Crime

Duo jailed after vigilante burglary of Epsom mansion terrorises wrong woman

20 Jun 06:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Police seek man after 'deeply concerning' attack on popular Porirua trail

Police seek man after 'deeply concerning' attack on popular Porirua trail

20 Jun 07:03 AM

The woman was shaken by the incident.

Have you seen her? Police concerned for missing Dunedin woman

Have you seen her? Police concerned for missing Dunedin woman

20 Jun 06:45 AM
Duo jailed after vigilante burglary of Epsom mansion terrorises wrong woman

Duo jailed after vigilante burglary of Epsom mansion terrorises wrong woman

20 Jun 06:00 AM
NZ pauses $18.2m aid to Cook Islands amid China deal tensions

NZ pauses $18.2m aid to Cook Islands amid China deal tensions

20 Jun 05:27 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP