Mr Hawken, who describes himself as an artist, skater and entrepreneur, has also made regular television appearances, and says the "Nek Minute" character is an alter ego he hadn't yet fully developed.
"I am just someone who became famous, but it is important to back something up, you know."
He acknowledged there was a certain amount of pressure to come up with "another one-hit wonder", but he wanted to see where "Nek Minute" would take him.
"You don't treasure the golden eggs, you treasure the goose."
While he remained tight-lipped about his next project, he would work on a youth project in Auckland this summer, and continue standing up for young people.
"Especially now as I wield a bigger stick, it is about time someone stood up and looked out for the youth a bit more."
- OTAGO DAILY TIMES