A Hobbit costume competition run by the New Zealand pavilion at the Frankfurt Book Fair proved wildly popular. Photo / Supplied
A Hobbit costume competition run by the New Zealand pavilion at the Frankfurt Book Fair proved wildly popular. Photo / Supplied
New Zealand has broken records as the guest of honour at the world's largest book fair, where we featured a costume competition based on English writer J.R.R. Tolkien's fiction.
A record 90,000 people visited the New Zealand pavilion at the Frankfurt Book Fair at the weekend.
Fair director Juergen Boossaid it was also the first time in the fair's history a guest of honour had a presence in every hall, including the comics zone, educational publishers, gourmet gallery, outdoor space and transmedia conference Storydrive.
A costume competition on Saturday was themed around The Hobbit, attracting hundreds of fans dressed as orcs, elves, Gollums and hobbits all vying for a prize of a trip to New Zealand. Sir Richard Taylor of Weta Workshop adjudicated the event.
The film, directed by Sir Peter Jackson, has its world premiere in Wellington next month.