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Home / New Zealand

On The Up: Hell Pizza’s youngest franchisee takes over store he was born opposite

Jack Riddell
Jack Riddell
Multimedia journalist·Hawkes Bay Today·
19 Feb, 2026 05:00 PM2 mins to read

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Prabhjot PJ Singh Sangha outside his store in Hastings.

Prabhjot PJ Singh Sangha outside his store in Hastings.

A Hawke’s Bay pizza store has been taken over by a young man who was born across the road around the same time the store was founded.

Hell Pizza first opened its Hastings store on Omahu Rd, opposite Hawke’s Bay Hospital, in 2004.

Around the same time, Prabhjot PJ Singh Sangha was born at Hawke’s Bay Hospital.

Now 21, Singh has grown into an entrepreneur and has become Hell Pizza’s youngest franchisee.

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He wants to inspire other young people into business ownership.

Singh got his first job at another pizza franchise at 16, and in five years has moved up the ranks.

Now managing the business alongside his 18-year-old brother Ikamjot and his team of staff aged 16 to 20, Singh said the team’s young age gave it an upper hand.

“Everyone’s pretty young normally in a pizza joint, so it helps with managing everyone and getting to know staff on a more personal level as well.

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“Everyone’s trying to make it the best store in Hastings, so everyone’s on board with the plan and the goal.”

Singh said he and his brother grew up working in his family’s dairy, which he credited for shaping their work ethic and customer service skills.

It gave him peace of mind to know he had invested in a long-term brand that people enjoyed.

Despite his team’s young age, he said everyone at Hell Pizza and the surrounding businesses had been supportive.

Although he hadn’t worked at a Hell Pizza before buying into the franchise, he was a regular customer.

His favourite from his shop is the vegetarian pizza Purgatory, which has feta cheese and a salty taste.

He had a simple piece of advice for any young people thinking about buying into a business or starting their own.

“Go for it. There’s nothing stopping you.”

He also wants to develop the next generation of young business owners in Hastings.

“I want to continue investing in the community that’s given me so much ...

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“If our staff leave with skills and confidence they can use anywhere, that’s a win for them and for Hastings.”

Jack Riddell is a multimedia journalist with Hawke’s Bay Today and has worked in radio and media in the UK, Germany, and New Zealand.

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