NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • All Blacks
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

On The Up: NZME campaign for a better today and better tomorrow - Editorial

NZ Herald
6 Apr, 2025 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌

Subscriber benefit

The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

Already a subscriber?  Sign in here
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

NZME On The Up editorial campaign
Uplifting stories showcasing success, inspiration and possibilities. Video / NZME
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
0:00
Stream Type LIVE
Remaining Time -0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions settings, opens captions settings dialog
    • captions off, selected

      This is a modal window.

      Beginning of dialog window. Escape will cancel and close the window.

      Text
      Text Background
      Caption Area Background
      Font Size
      Text Edge Style
      Font Family

      End of dialog window.

      This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.

      Autoplay in
      4
      Disable Autoplay
      Cancel Video
      Uplifting stories showcasing success, inspiration and possibilities. Video / NZME
      NOW PLAYING • NZME On The Up editorial campaign
      Uplifting stories showcasing success, inspiration and possibilities. Video / NZME
      Editorial

      THREE KEY FACTS

      • Annabel Knight, a 14-year-old from Kerikeri, overcame osteosarcoma with determination and a rotationplasty surgery.
      • Her story launches the On The Up campaign, highlighting inspiring New Zealand success stories.
      • The campaign aims to motivate and uplift by showcasing achievements across various fields.

      “I gave up my leg for cancer, and I didn’t want to give up anything else.”

      Advertisement
      Advertise with NZME.

      That’s Annabel Knight, or “Amazing Annabel” as she’s known to her family and friends.

      She’s a plucky 14-year-old from Kerikeri who, in the space of three years, has gone from a girl diagnosed with aggressive osteosarcoma to a teenager in remission, embracing every day with a new leg and a new lease on life.

      Her journey was anything but easy.

      Start your day in the know

      Get the latest headlines straight to your inbox.
      Please email me competitions, offers and other updates. You can stop these at any time.
      By signing up for this newsletter, you agree to NZME’s Terms of Use and Privacy Policy.

      The teenager has braved 102 injections, 94 physiotherapy sessions, 29 rounds of chemotherapy, five blood transfusions, a couple of GI Jane-style haircuts, and a life-changing procedure called rotationplasty.

      This innovative surgery involves removing the diseased bone and reattaching the foot to the thigh bone but flipped over so it acts as a knee joint.

      Annabel can now run, jump, swim and surf – and she’s getting top marks in PE, although she admits she gets a little frustrated when others in her class hold back when playing alongside her. With positivity and determination, she dreams of sprinting thanks to a new hi-tech running blade.

      Advertisement
      Advertise with NZME.

      Annabel’s story, of overcoming adversity, of making the best of her situation, of striving for better despite her setbacks and challenges, is a fitting start to NZME’s On The Up campaign – a series that will shine a light on uplifting stories of New Zealand success and inspiration.

      Annabel Knight places a sock over her foot before slipping on her prosthetic. Photo / Corey Fleming
      Annabel Knight places a sock over her foot before slipping on her prosthetic. Photo / Corey Fleming

      Over the coming weeks, we will use the power of our journalism to showcase people, organisations and businesses achieving great things or beating the odds. It will cover everything from the economy to sporting success to volunteers in the heartland who roll up their sleeves and make a real difference to their local community.

      Herald editor-in-chief Murray Kirkness says the campaign will tell Kiwi stories of success, inspiration and possibility.

      “On the Up will see us using our platforms to help New Zealand thrive. It’s a chance to use our powerful journalism and brands to shine a light on people who are doing amazing things. We want to help other Kiwis see what they can achieve in whatever pursuit they dedicate themselves to,” Kirkness said.

      “The media plays a vital role in holding the powerful to account and shining a light on issues that need urgent attention. That will always be the driving force of our newsrooms. At the same time, we want to champion Kiwis ... and celebrate those performing impressive feats whether on the international stage or in the neighbourhoods where they live.”

      The world in which we live, both locally and on far-flung shores, is full of uncertainty. And we know many Kiwis are still doing it tough after a pandemic, recession and cost-of-living crisis.

      We hope On The Up’s stories will challenge, motivate and uplift you as we look to brighter days ahead.

      Not only should they make today a little better, but we also think they’ll help you see a better tomorrow too.

      Advertisement
      Advertise with NZME.

      We’re On The Up, and we look forward to sharing this journey with you.


      Subscriber benefit

      The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

      Already a subscriber?  Sign in here
      Save

        Share this article

        Reminder, this is a Premium article and requires a subscription to read.

      Latest from New Zealand

      New Zealand

      'A let-down': Iwi challenges DoC, minister over ski field deals

      18 Jun 09:18 AM
      New Zealand

      Police investigating after body found in Christchurch carpark

      18 Jun 09:17 AM
      New Zealand

      Numbers revealed for tonight's $25m Powerball jackpot

      18 Jun 08:23 AM

      Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

      sponsored
      Advertisement
      Advertise with NZME.
      Recommended for you
      State of Origin: Queensland fight for early lead
      NRL

      State of Origin: Queensland fight for early lead

      18 Jun 09:45 AM
      'A let-down': Iwi challenges DoC, minister over ski field deals
      New Zealand

      'A let-down': Iwi challenges DoC, minister over ski field deals

      18 Jun 09:18 AM
      Police investigating after body found in Christchurch carpark
      New Zealand

      Police investigating after body found in Christchurch carpark

      18 Jun 09:17 AM
      Numbers revealed for tonight's $25m Powerball jackpot
      New Zealand

      Numbers revealed for tonight's $25m Powerball jackpot

      18 Jun 08:23 AM
      'Terrible lie': Defence counters claims in mushroom murder trial
      World

      'Terrible lie': Defence counters claims in mushroom murder trial

      18 Jun 08:02 AM

      Latest from New Zealand

      'A let-down': Iwi challenges DoC, minister over ski field deals

      'A let-down': Iwi challenges DoC, minister over ski field deals

      18 Jun 09:18 AM

      They allege the Crown ignored Treaty obligations by not engaging with them.

      Police investigating after body found in Christchurch carpark

      Police investigating after body found in Christchurch carpark

      18 Jun 09:17 AM
      Numbers revealed for tonight's $25m Powerball jackpot

      Numbers revealed for tonight's $25m Powerball jackpot

      18 Jun 08:23 AM
      Premium
      Has Tory Whanau's experience put women off running for mayor?

      Has Tory Whanau's experience put women off running for mayor?

      18 Jun 07:26 AM
      Help for those helping hardest-hit
      sponsored

      Help for those helping hardest-hit

      NZ Herald
      • About NZ Herald
      • Meet the journalists
      • Newsletters
      • Classifieds
      • Help & support
      • Contact us
      • House rules
      • Privacy Policy
      • Terms of use
      • Competition terms & conditions
      • Our use of AI
      Subscriber Services
      • NZ Herald e-editions
      • Daily puzzles & quizzes
      • Manage your digital subscription
      • Manage your print subscription
      • Subscribe to the NZ Herald newspaper
      • Subscribe to Herald Premium
      • Gift a subscription
      • Subscriber FAQs
      • Subscription terms & conditions
      • Promotions and subscriber benefits
      NZME Network
      • The New Zealand Herald
      • The Northland Age
      • The Northern Advocate
      • Waikato Herald
      • Bay of Plenty Times
      • Rotorua Daily Post
      • Hawke's Bay Today
      • Whanganui Chronicle
      • Viva
      • NZ Listener
      • Newstalk ZB
      • BusinessDesk
      • OneRoof
      • Driven Car Guide
      • iHeart Radio
      • Restaurant Hub
      NZME
      • About NZME
      • NZME careers
      • Advertise with NZME
      • Digital self-service advertising
      • Book your classified ad
      • Photo sales
      • NZME Events
      • © Copyright 2025 NZME Publishing Limited
      TOP
      search by queryly Advanced Search