The question New Zealand needs to ask itself is a hard one: are we going to have to be cruel about this? We were pretty cruel to smokers. We talk generically about the "obesity epidemic", lumping in all the fatties in one gigantic impersonal mass, but God forbid we should actually lean hard and get nasty or rude with individuals like we did with smokers. It's not politically correct to let our disgust show.
If we cross that line to the realisation that obese people are detrimental to New Zealand's society, and a drain on our taxes, then maybe it is time to let our disgust show. Perhaps it is time to start taxing and penalising companies and food suppliers that perpetuate the epidemic, and reward those that do not.
We have carbon taxes. There could be fat credits.
It's bloody difficult to be a smoker in New Zealand. But it's far too easy to be obese and still enjoy every privilege of a free, civilised country. We took away a lot of freedoms from smokers, moves that would have been unheard of 30 years ago.
Perhaps, for the good of the country, there needs to be penalties, and loss of certain freedoms, for those who are obese.