"Minutes are precious in terms of saving a life."
Mr Rose said there have been three or four "preventative" rescues at Riversdale beach since Christmas.
Preventative rescues include when swimmers appear to be out of their depth and are shifted out of an area by a lifeguard before major trouble.
"The hard part is about trying to educate people to get between the flags where we patrol because our beach is so long," Mr Rose said. "Between the flags, in our two patrolled areas at the beach, the north end and the south end, we've never lost a life since we began in 1955. There's not a lot of surf and life saving clubs that can claim that. If you swim between the flags, we'll look after you."
He said it was "tragic" how many lives had been lost over the Christmas holiday period in New Zealand, none of which were within patrolled locations.
"People have to realise that they need to have a lot more respect for the water and at the water's edge. They need to be looking after their kids, making sure they know where they are, that sort of thing."
Mr Rose encourages kids to become more aware of the surf and said opportunities are available throughout the holidays to be involved with the Riversdale Gazley Nippers Programme.