Cleaning up litter and dumped rubbish costs Auckland about $6 million a year.
From November 1, people caught littering more than once could be slapped with a $400 fine under a new system approved by the Auckland Council's regulatory and bylaws committee this month.
People who want to report litterers should provide details such as a vehicle registration, location and time, type of rubbish and description of the person. The complainants also get a choice of sending the offender a $100 fine or a warning. If the complainant opts for the fine, they have to be willing to sign an affidavit if it is challenged.
The Auckland Council sends infringements to registered owners of vehicles.
Sarah Moore, 35, said she did not hesitate to dob in motorists. Moore and her partner have informed the Auckland Council of about six motorists who threw cigarette butts on to the road. "Every car has an ashtray in it. I don't understand why people don't use it," Moore said.
Sustainable Coastlines co-founder Sam Judd encouraged community policing and backed the $400 fine for repeat offenders.