One person has been seriously injured after a car crash in Hastings.

The smash, involving two vehicles on Pakowhai Rd, was reported at 6.27pm on Sunday evening, a police spokesperson said.

"The road is closed and diversions are in place."

A St John spokeswoman said one person in a serious condition has been taken to Hawke's Bay Hospital.

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Police advised that a section of Pakowhai Rd, between Farndon Rd and Te Ara Kahikatea remained closed Sunday evening.

"The road is likely to reopen at around midnight," a spokesperson said.

Motorists are advised to avoid the area if possible and use the diversions in place.