Political junkies need their fix. We love polls, focus groups, internal polling. It's all like heroin to us. We need our next fix. What does it mean? What does the electorate think? Did that poll use landlines? It must be rogue. What's the trend? One-off polls mean nothing!
All these lines get trotted out ad nauseam. Last night Newshub's poll saw Labour plummeting nine points since the last Newshub poll to 41.6 per cent and National gaining six points to 43.9 per cent, which in most cases would be a seismic shift.
However, the last Newshub poll was over