"Kiwi is the nickname used internationally for people from New Zealand, as well as being a relatively common self-reference. Unlike many demographic labels, its usage is not considered offensive; rather, it is generally viewed as a symbol of pride and endearment for the people of New Zealand."
Really, Wikipedia? I wish you'd asked me. It's time to stop people calling us – and to stop calling ourselves - Kiwi. It's an easy fix too. No referendum needed. Just knock it off. I expect strong opposition from some quarters. The use of Kiwi is beloved of headline writers, for instance,