One person has died and three others have been seriously hurt in a car crash in Masterton.

Police said they were called to the single-vehicle accident just after 9.30pm in High St, Solway, Masterton.

The driver died at the scene.

One passenger suffered critical injuries and was airlifted to Wellington Hospital.

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Two others were seriously injured and were taken by Wellington Free Ambulance by road to Wellington.

Diversions are in place and the Serious Crash Unit has been notified.

A resident said the accident occurred outside the South Park Motel.

A man who answered the phone at the South Park Motel told the Herald: "F*** off!"

Police are asking motorists to avoid the area.