Concerns are being raised vaping products are being marketed as a "cool lifestyle choice" rather than an alternative for smoking.

This comes days after the Ministry of Health launched a website to promote vaping as a tool to quit smoking.

Strict rules apply for the way cigarettes can be displayed in retail stores but regulations for advertising vaping products are yet to be decided - despite Associate Minister of Health Jenny Salesa announcing plans to change this more than six months ago.

Herald reader Melanie Salberg was outraged to see her local Z service station openly promoting and selling vaping

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