At least two people have been injured in serious crashes on rural North Island roads.

Fire crews near Poukawa south of Hastings are battling to free the driver of a car that rolled into a paddock off Middle Rd just after 4pm.

A Fire and Emergency spokesman said firefighters were extricating the injured driver of the upside down vehicle.

Meanwhile, firefighters were working to free another injured driver trapped in a milk tanker that rolled on a rural Taranaki road shortly after 1pm.

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The spokesman said emergency services received a report the truck had rolled on Beaconsfield Rd near Stratford about 1.12pm.

The milk tanker rolled on Beaconsfield Rd near Stratford, Taranaki. Photo / Google
The milk tanker rolled on Beaconsfield Rd near Stratford, Taranaki. Photo / Google

Fire crews were on the scene and working to extricate the trapped driver, he said.

A police spokeswoman said the driver had serious injuries.

The crash was not blocking the road, she said.