NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Jamie Mackay: The country comes to town

Jamie Mackay
By Jamie Mackay
The Country·NZ Herald·
11 Jan, 2019 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Country is on its way to bring a bit of farming, footy and fun to Radio Sport. Photo / Getty Images

The Country is on its way to bring a bit of farming, footy and fun to Radio Sport. Photo / Getty Images

Jamie Mackay
Opinion by Jamie MackayLearn more

What started as two young blokes commentating club rugby from the Gore Showgrounds 25 years ago, for the princely payment of a dozen cans of DB Bitter from the Mataura Licensing Trust, culminates on Monday when The Country comes to Auckland on Radio Sport.

A quarter of a century ago I was one of those relatively young bucks. The other one was Lee Piper; these days the Head of Rural Content for NZME. Back in 1994 we decided it would be a great idea to buy a radio station from the government of the day.

Brief history lesson; at the time, the state-owned Radio New Zealand commercial division was haemorrhaging cash and Jim Bolger's government wanted to investigate the possibility of selling off the unprofitable assets to private enterprises.

A strategically insignificant station called 4ZG in Gore seemed like an ideal guinea pig. However, the elongated sale process proved to be a dog rather than a guinea pig and the net result was the launch of Hokonui Gold Radio on April 11, 1994.

The Shareholders were Lee Piper, yours truly and another rugby commentator by the name of Grant Nisbett threw his trusting hat into the ring as a silent partner.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

While I was gleefully dismissive of Piper's lack of farming knowledge, to his credit he did know radio having been sent to the unfashionable outpost of Gore to be the breakfast announcer, and then to manage 4ZG, literally straight out of broadcasting school.

What he didn't know, he made up, and thus convinced me that a radio station selling only $7000 of advertising in February of 1994 was worth a punt.

By rights I should have been an accountant. I dodged a boredom bullet there when fate cruelly intervened at the tender age of 19 when my father died. It was a matter of selling the family farm or quitting my commerce degree at Otago University to go home to run the place. I chose the latter.

My only training in radio was as a consumer, an all-day listener, just as many farmers are today. The only difference is today, farmers have a plethora of listening options in their sophisticated tractor cabs, farm utes and quad bikes.

But back in the early 1980s when I was cutting my teeth doing long hours on the tractor and in the shearing shed, there were just two full-time commercial music radio stations in Southland, plus the National Programme (these days RNZ National) and Sports Roundup, which has since morphed into Radio Sport.

Many long and happy hours were spent on the tractor listening to the likes of Iain Galloway, John Parker, Jeremy Coney and Bryan Waddle creating a theatre of the mind, calling the cricket on Sports Roundup. The latter two gents are still weaving their magic on Radio Sport.

In 1994 we effectively learned to run a radio station on the run. With my farming background we started a five-minute rural feature after the midday news, not wanting to challenge the (then) almighty Midday and Rural Report on the National Programme.

Advertisement
Advertise with NZME.

More by accident than design our rural feature went from one interview to one hour, daily. Then after 10 years of running Hokonui Radio it was time to spread our wings and take on the country, the first step being a move to the Newstalk ZB regional network in 2004.

Since starting out in rural broadcasting nearly 25 years ago, we've navigated our way through crippling droughts, devastating floods, one-in-100 year snowfalls, the Asian Financial Crisis, the formation of Fonterra from two previously warring dairy factions, the fight against the Fart Tax, the subsequent confusion surrounding the Emissions Trading Scheme, the dairy boom, dirty dairying, foreign investment in our farm land and farmer-owned co-operatives, Psa and then the renaissance of the Kiwifruit industry, the emergence of the economic tiger of China as our largest trading partner, the forging of Free Trade Agreements, the biosecurity threats of M. bovis, myrtle rust and the marmorated stink bug, and lastly a Labour-led coalition government with a strong Greens presence which is certainly throwing some environmental challenges at the farming community.

Over the years we have built up a great network and stable of regular contributors. The Prime Minister of the day has been a regular weekly guest since Helen Clark back in 2000.

Today Jacinda Ardern is joined by the likes of Winston Peters, Simon Bridges, James Shaw, Damien O'Connor and Nathan Guy. And to cover my bases I've even created a slot for Judith Collins in 2019.

We have more weather experts than Auckland has rainy days, economists for Africa, and all the major players from the likes of Fonterra, Zespri, Silver Fern Farms, Dairy NZ, Horticulture NZ and Beef + Lamb NZ. Not to mention sport - we love our footy.

Auckland listeners on Radio Sport on Monday are either due for a pleasant surprise or a nasty shock depending on their disposition to rural New Zealand.

Advertisement
Advertise with NZME.

In a past life our daily one hour offering was known as the Farming Show, but today our show is about a whole lot more than farming. We unashamedly want to bring a bit of the country to town, to bridge the rural-urban divide. But mostly we want to inform and hopefully entertain along the way.

So Auckland, how about a bit of farming, footy and fun for lunch? What's not to like about that?

• The Country is back this Monday from midday and now in Auckland on Radio Sport 1332am.

Save

    Share this article

Latest from New Zealand

New Zealand

The Country: Aaron Cruden on All Blacks v France second test

11 Jul 02:21 AM
New Zealand

Theatre stalwart's triumphant return after PTSD recovery

11 Jul 02:00 AM
New Zealand

'It wasn't a free choice': Nurse with vaccine injury felt 'betrayed'

11 Jul 02:00 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

The Country: Aaron Cruden on All Blacks v France second test

The Country: Aaron Cruden on All Blacks v France second test

11 Jul 02:21 AM

Chris Brandolino, Aaron Cruden, Sandra Matthews, Richard Dawkins, Emma Poole, Tim Dangen.

'It wasn't a free choice': Nurse with vaccine injury felt 'betrayed'

'It wasn't a free choice': Nurse with vaccine injury felt 'betrayed'

11 Jul 02:00 AM
Theatre stalwart's triumphant return after PTSD recovery

Theatre stalwart's triumphant return after PTSD recovery

11 Jul 02:00 AM
Rain sets in at Riwaka

Rain sets in at Riwaka

Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP