A search is underway for a fisherman who has been missing from a West Auckland beach for more than 24 hours.

Police received a report at 5pm yesterday from a relative saying the man, aged in his 50s, had gone fishing at Bethells Beach around midday but not returned.

He hasn't made contact with anyone since.

A spokeswoman said police have been conducting enquiries today in the Bethells Beach area.

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The Eagle helicopter conducted an aerial search and Surf Life Saving have been assisting with the search, she said.

A Surf Life Saving Northern Region spokeswoman said four lifeguards assisted police with a land-based search for the missing person at Bethells Beach from 11.15am to 1.39pm.

The search is intended to resume tomorrow morning around 6.30am.