One person has died after a single-vehicle crash on the East Coast.

Police say the crash happened shortly before 1pm on State Highway 35 south of Tologa Bay in Gisborne.

A second person in the vehicle was taken to hospital for injuries not thought to be serious.

The road is currently down to one lane with stop-go control in place.

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Police will be investigating the cause of the crash.

Earlier today a Fenz spokeswoman said that early reports showed a vehicle had left the road and hit a tree.

A St John spokeswoman said they were called to the scene at 12.49pm and arrived at 1.29pm.