A person has accidentally shot themselves in Tokomaru Bay, near Gisborne.

A police spokeswoman said they were notified by ambulance at 6.45am that a man had suffered a gunshot wound to the chest.

"He appears to have been intoxicated and has accidentally shot himself," she said.

He was described as being in a moderate condition and a helicopter was on the way to transport him to hospital.

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Tokomaru Bay is a small beachside community on the East Coast, 90km north of Gisborne.