Firefighters have searched a house on fire in Auckland after reports people may have been trapped inside.

The house fire on Pamela Place, New Lynn, was "well involved" when fire crews arrived at 9.46am, Fire and Emergency Northern communications shift manager Colin Underdown said.

Initially, not everybody in the house had been accounted for, and firefighters entered the blazing building.

Those people had since been located, Underdown said.

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"There was nobody inside, and there have been no reports of injuries."

The fire had been contained and a fire investigator was on the way.

There were four fire trucks on the scene and several police cars.