A dramatic 20-minute police chase through Papamoa in the Bay of Plenty has ended with at least one occupant of the car reportedly fleeing into the sand dunes.

Witnesses say police put down road spikes to try to stop the car, which was hooning up and down the back streets of Papamoa. Video footage shows the car swerving up onto the footpath to avoid the spikes before speeding away.

One person posted on Facebook that they had nearly been hit as it sped past Pak'nSave. Another claimed the white car was pushing 200km/h as it passed.

A police spokeswoman confirmed officers tried to pull over a vehicle driving on Te Puke Highway about 9pm.

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"The driver failed to stop and police began to follow the vehicle. At approximately 9.20pm the driver came to a stop in Range Rd and the occupants ran from the vehicle," she said.

"Police are making enquiries in the area to locate the occupants."

Police did not say whether the car had crashed.