Invivo Wines have released their latest ad, a winemaking video featuring Graham Norton.

Norton, who has a small share in the Te Kauwhata winery, can be seen blending wines solo while Invivo co-founders Rob Cameron and Tim Lightbourne are fast asleep in the background.

The "Eyes Wide Shut" video, released on Invivo Wines' Facebook page yesterday, is a teaser for Norton's upcoming 2017 vintage.

The UK comedian has been a brand ambassador for the Waikato winery since 2011 and for the past couple of years has chosen the final blend for his own vintage - Graham Norton's Own Sauvignon Blanc by Invivo.


In the lighthearted five-minute video winemaker Cameron and marketer Lightbourne are asleep, jet-lagged from a flight to London, while Norton blends the wines.

A series of bloopers show at the end.

Invivo wine founders, Tim Lightbourne (left) and Rob Cameron (right) in 2014. Photo / File
Invivo wine founders, Tim Lightbourne (left) and Rob Cameron (right) in 2014. Photo / File

Invivo, which sources its grapes from across the country, has been supplying The Graham Norton Show and its weekly celebrity interviews, since they first sent a case to Norton six years ago.

After that Norton stomped on some Marlborough sauvignon blanc grapes on stage in 2014 and bought a share in the company which was born in 2008.

The company is known for attracting top quality celebrity endorsements with former America's Next Top Model judge Nigel Barker a "glambassador" for the wines.

The latest video is expected to drum up plenty of interest in Norton and Invivo's latest offering.