A car has hit two cars and a power pole after reportedly being driven down the wrong side of a busy arterial road in Auckland this afternoon.

The crash happened around 4.30pm on Great South Rd, near Pembroke St in Papatoetoe.

An employee from the Budget Travellers Inn on the corner of Pembroke Rd said he saw a white car travelling in the wrong direction down Great South Rd before hitting a black car and careening across the road into a light pole.

No one appeared to be badly hurt but fire, police and ambulance had all attended the incident, he said.

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A police spokeswoman said three cars were involved. There were only minor injuries and the cars were not blocking the road. She could not comment on the cause of the crash.