Next week, NZME, publisher of the Herald, is teaming up with the Royal New Zealand Returned and Services Association (RSA) to help the children of Kiwi servicemen and -women killed in the line of duty.

We're launching the RSA-Herald Poppy Appeal to raise money to send children to Camp Legacy, an Australian-based programme that helps those children navigate the personal, emotional and mental challenges their life experience presents.

The annual camp in Busselton, about 200 kilometres south of Perth, Western Australia, welcomes the children of fallen service people, including Air Force, Army, Navy and police, from across Australia and New Zealand to come together for a 10-day shared experience.

The camp allows the children, aged 6-17, to "mix and mingle, share and cry but ultimately have fun together" through testing day trips and activities, including rock climbing, caving, physical training, horse riding, swimming and tramping.


Soldiers from the Australian SAS Regiment help run the camp, which has been going since the 1960s.

The children's time away allows widows, widowers, and caregivers to have a break from care.

To raise the funds, we're running a Pin A Poppy appeal so you can show you remember to care.

In return for a small donation via text or GrabOne, NZME's daily deals site, you'll be sent a digital poppy. You can download it and use it as your profile image or share it on your social media accounts.

We'll announce full details when the campaign launches on Monday. The campaign will run to the end of Anzac Day.