Seven fire appliances are attending the scene of a fast-moving 4ha bush fire near Thames.

Crews from Thames, Turua, Te Puru and Tapu have been called to assist at the blaze.

Roaring flames in a bushfire near Thames. Picture Adam Gilliland
Roaring flames in a bushfire near Thames. Picture Adam Gilliland

The fire is on Department of Conservation land near Moanataiari Creek Rd

People in Thames township reported smelling smoke from the blaze.

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Jaron Phillips from the Fire Service said a chopper was also being arranged.

A helicopter attempts to douse flames in a bushfire near Thames. Picture / Adam Gilliland
A helicopter attempts to douse flames in a bushfire near Thames. Picture / Adam Gilliland

"At this stage the size of the fire is undetermined but it is fast moving," he said.

"We don't think any properties are in danger."

A chopper was being used to fight the fire with a monsoon bucket and another helicopter was coming from Auckland, the Fire Service tweeted.

The blaze is believed to be about 4ha.