A big-busted Kiwi woman has issued a double F-you to bra companies for not stocking sexy bras in bigger sizes.
Charde Heremaia was shopping for a bra in a Hawke's Bay K-Mart last night when she filmed her good-humoured rant about being unable to find a bra large enough to accommodate her FF bust.
"Hi guys I'm just at K-Mart, I've come to find some bras because I'm a FF and plagued with big boobs and this is the closest thing I can find to what I fit," she says at the start of the video, which she uploaded to her comedy page on Facebook, Memoirs of a Maori.
However the bra was only an F and, according to Ms Heremaia, F-ing ugly to boot.
"I am so offended that K-Mart and other places feel they have to give big-tittie girls granny bras.
"Us younger ones, we like to be a bit of saucy minx every now and again. I've had it up to here."
The short video has gone viral since it was posted yesterday.
Ms Heremaia told the Herald she was shocked at how popular the video had been, saying it was "by far the most responded to and relatable" video she had ever made.
Many comments on social media echoed her frustrations, saying they too struggled to find a nice looking bra for a reasonable price.
"People are actually really passionate about this," she said.
"It's the cost that comes into play. If you want a nice bra you're generally paying $80 to $100. I think it's a feel good factor to wear nice bras and nice undies."
Ms Heremaia hoped bra companies might get wind of the video's popularity and take the messages in it on board.
"Hopefully they'll take notice and notice and consider what I've said about nice bras for bigger boobs," she said.
The ideal outcome would be getting to design a bra herself for a company she added, laughing.
It has been reacted to on Facebook eleven thousand times, shared nearly 3000 times and viewed more than 300,000 times.
The 20-year-old also took issue with the lack of choices for those with large breasts.
"Look at this one, it's nice, nice, nice; but it's a 12B," she says at one point.
"Sort your shit out, bra companies. I'm really done with the black, cream and white bras, I want pretty bras that don't cost hundreds of dollars."