An Anzac Day photo competition has been launched today, designed to collate a snapshot of what the annual holiday means to modern-day Kiwis.

A century after the first Anzac Day service in 1916, when a still grieving New Zealand gathered to remember those who fell at Gallipoli 12 months earlier, taking a snap this April 25 puts people in the hunt for commemorative World War I prizes.

The major prize pack for #MyAnzacDay photo competition consists of New Zealand Post's new silver proof commemoration coin, two WW1 books, and Nga Tapuwae New Zealand First World War Trails merchandise pack.

The #MyAnzacDay photo competition, co-ordinated by WW100 -- New Zealand's First World War Centenary Programme -- is encouraging New Zealanders at home and overseas to send in a picture of what Anzac Day means 100 years on from the first commemoration.


"Anzac Day isn't just about attending a service -- people also use the day to spend time with their families, to help neighbours or their local community or simply chill out," said WW100 director Sarah Davies.

"We want to collect these photos to show a contemporary picture of Anzac Day."

There will be two major winners and two runners-up, which will be announced on May 12.

A People's Choice winner will be determined by the most likes on WW100's Facebook album and Judge's Choice winner will be selected by a judging panel.

To enter the #MyAnzacDay photo competition, people need to take a photo on Anzac Day that expresses what the day means to them as a contemporary New Zealander.

They then need to add a caption that explains their photo, and upload it to Facebook or Twitter with the hashtag #MyAnzacDay. For those who do not use social media, email entries will be accepted as well.

Entries for the competition will open on April 25 and close on May 2.

Find out more, visit