Queenstown's council is about to unleash hell on Wicked Campers.
Hefty $300 fines will now be issued to the company when their vehicles displaying offensive slogans are seen in Queenstown.
The council initially gave Wicked the opportunity to comply with its district plan - which bans sexually explicit, indecent or offensive signs.
But Wicked doesn't see the problem, the council says, despite its infamous track record.
Council regulatory boss Lee Webster says: "We disagree so when we have evidence of a sign-written camper that we believe is sexually explicit, lewd or otherwise offensive, we will issue a $300 infringement.
"That will either be when one of our routine parking patrols finds a vehicle that breaches our rules, or we receive a complaint from the public."
Wicked may be blind to the problem but Queenstowners are not.
Since Mountain Scene ran a story on Wicked Campers early last month the paper has received several complaints from angry and upset locals.
Queenstown now joins the national fight to put a stop to slogans such as "I don't like small cars or real big women but somehow I always find myself in them", being strewn across Wicked Campers for anyone, of any age, to see.
Wicked has again failed to respond to the Scene's requests for comment.