Two people had a lucky escape when a car they were in plunged into a river today.

The incident happened near Edgecumbe in the Bay of Plenty at about 11.40am.

A Bay of Plenty police spokeswoman understood ambulance staff treated two people who escaped from the car.

"So there was no rescue needed. They got out of their own accord."

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A Northern Fire Communications spokesman confirmed the two people in the car were able to escape the sinking vehicle before coming to harm.

"Just before midday, a car went into the river...just south of Edgecumbe. Everyone got out safely and there were no serious injuries."

- NZME