Firefighters cut the roof from a car which crashed down a bank in South Taranaki this morning.

Taranaki Rescue Helicopter spokesman Julian Burn said the rescue service was called at 9.26am to a boggy location off Te Roti Road, north of Normanby.

The car - driven by a 67-year-old woman - had gone 30m down a bank and landed on its wheels in a paddock.

Police said the driver received head, spine and rib injuries in the crash, and was in a serious but stable condition.

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The driver, described as conscious and alert, was cut out and treated at the scene before being choppered to Taranaki Base Hospital.

SH3 was closed for a short period following the crash. Police would be investigating the cause.