"It's something they take very seriously and hopefully they don't take it for granted so part of this is showing we don't take life for granted."
Waititi said the project was "exciting, scary but ultimately it's pretty cool".
"Doing more could be anything like getting up at five in the morning, or it could be someone battling a really serious illness or it could be someone who delivers burritos to the homeless ... we don't exactly know what we are going to get."
He was unsure about how much footage would be needed or how long the film would be. However it will be ready before the All Blacks head to England next year.
He's hoping the short film will be "smart and funny" and "almost emotional".
"My films aren't about winners, they're about people who want to be winners but more often than not aren't - but at least they have tried."
Footage needs to be in by March next year. On the web
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